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Bing gains more market share
As Microsoft's new TV advertising campaign launches in the UK promoting Bing as an alternative to search goliath Google, the self-styled 'decision engine' has already been gaining ground in the search engine rankings, according to the latest figures from comScore.

The research firm has revealed that Bing's US market share rose by 0.2 per cent last month, after previously rising by half a per cent in January. V3 reports that Bing now holds 11.5 per cent of the US search market and is steadily catching up with Yahoo!, which dropped 0.2 per cent to take 16.8 per cent of February's search market.

This is the ninth consecutive month to see a slight gain for Bing. Six months ago, Bing only held 9.3 per cent of the US search market compared to Yahoo!'s 19.3 per cent, showing clear growing strength in Microsoft's search engine compared to Yahoo!

Unfortunately for both companies, it appears that Google's empire still stubbornly refuses to topple, as the Mountain View giant's market share has also increased across the six-month period, rising from 64.6 per cent in August to 65.5 per cent in February and accounting for 9.5 billion of 14.5 billion total searches carried out in the United States last month.

February's top five was rounded out by regular underdogs Ask.com and AOL, with the latter retaining its 2.5 per cent share and Ask.com dropping slightly from 3.8 per cent in January to 3.7 per cent last month.


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Bing sponsors The Simpsons on Channel 4
Microsoft's mission to make Bing a household name on the UK airwaves has seen the company's search engine become the new sponsor of The Simpsons on Channel 4, coinciding with the show's 20th anniversary.

According to Campaignlive.co.uk, this will be the first time Microsoft has used TV sponsorship to promote its products. The Silicon Valley software giant previously planned to use the more controversial Family Guy to promote its Windows 7 launch in the US last October, until plans were scapped when executives watched the taping of the show and felt that its risqué subject matter was "not a fit with the Windows brand."

The Bing idents have been created by Interpublic agency Universal McCann, and will be placed before and after episodes of The Simpsons on Channel 4 and Channel 4 +1, as well as during ad breaks. The idents will reportedly feature a family using the Bing search engine to solve problems.

The idents air in the same week that Microsoft launched its Bing TV advertising campaign in the UK. Created by JWT London, the Bing TV ads question the need for "information overload" and aim to encourage web users to try out a different search experience with Microsoft's 'decision engine,' as Bing hopes to take some market share from the Mountain View giant.

Google's dominion over search is even stronger in the UK than in the US, with Google accounting for 86 per cent of the UK search engine market share in January, according to Neilsen Online statistics. Bing only held four per cent of the UK search market in the same month, along with Yahoo!

The situation is a little rosier for Microsoft in the US, with the latest comScore figures revealing that Bing gained market share last month to now account for 11.5 per cent of the US market, compared to Google's 65.5 per cent.


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YouTube Hacked?
Google's video site, YouTube was unavailable for some time this afternoon. Some reports said that the site had been hacked.



























Currently, a visit to youtube.com returns "500 Internal Server Error 500 Internal Server Error Sorry, something went wrong. A team of highly trained monkeys has been dispatched to deal with this situation."

Google was at the centre of the Chinese government hacking scandal recently and has also recently been a target of mass uploading of pornography by users of the site 4chan. No confirmation has yet been received that this downtime is the result of a hacking attack but the signs appear to be there.

The site went back online around 5.15pm GMT.


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Google Apps Marketplace launched
Google has announced the official opening of its Google Apps Marketplace, where users can discover and install third-party applications that "deeply integrate" with Google Apps.

The Register reports that the Google Apps app store has already been pre-populated with more than 50 apps created by other companies that are configured for use with Google's online office suite, including an online payroll app by Intuit and a free online collaboration app from Manymoon.

Users of Google Apps can access and manage these applications from the Google Apps control panel, and they share the same sign-in as the suite's existing utilities.

The Google Apps Marketplace will work in a similar way to mobile app stores, allowing third parties to create and list any number of applications on the platform for a one-time fee of $100, as well as giving Google 20 per cent of sales. According to Google Apps director of engineering, Vic Gundotra, the marketplace can be built using a developer's "own platforms," "own tools" and "own infrastructure," however he also suggested the possibility of using the Google Apps Engine to help create their apps.

Since its launch in 2006, Google Apps has often been viewed as an alternative to Microsoft Office, and this new expansion will put the Mountain View company in a better position to challenge Microsoft's dominance of the office apps market.

According to Mr Gundotra, Google Apps is currently used by 25 million individuals and two million businesses worldwide. In addition to these new third-party apps, the suite combines popular Google business products such as Gmail, Google Talk and Google Calendar, which can be accessed online without requiring download or installation.

Google recently announced it would no longer be offering support for Microsoft's IE6 for Google Apps users, stating that businesses can get more out of the utilities if using a newer browser - whether that be IE8 or Google Chrome.


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Bing's TV ad hopes to topple Google monopoly
As Bing's new TV ad campaign hits UK screens today, the Microsoft gang are sure to be hoping that UK net users will 'Bing and Decide' to give the decision engine a shot.

The announcement that Bing would be launching UK TV ads certainly attracted attention from media and digital realms alike, and today eager industry insiders will be able to join the public in making their minds up about the ads.





Rather than merely highlighting the ways in which Bing can aid search experiences, the adverts aim to show consumers how different the decision engine is to other search engines. By showing people suffering from "information overload", Microsoft bosses hopes they will tempt searchers into letting Bing solve their problems for them.

While Bing is currently the third most popular search engine in the UK, there are hopes that this new advertising campaign could help the decision engine get a little closer to toppling Google off its top spot - or at least give the Mountain View giant a run for its money.

Microsoft UK's managing director and vice-president of consumer and online, Ashley Highfield, perhaps puts it best. He said: "This is a big moment - we are taking out our slingshots and taking on Goliath."

Meanwhile, the industrious company isn't forgetting about its American users. Microsoft is reportedly set to roll out a new design for the MSN web portal. According to CBS, the new MSN has a more noticeable Bing feature, a news section that will feature photos more prominently and the inclusion of easily scannable hot discussion topics and local posts on Twitter.

Currently going full steam ahead, many are eagerly waiting to see how much of a dent Bing makes on the search market if it continues to gather momentum.


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